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Iron Horse Bicycle Classic - Description: Bicycle event promotion. Cycling event founded in 1972 in Durango, Colorado - General Information: The Iron Horse Bicycle ...
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Iron Horse Training . At ironhorsetraining.com, our only goal is to help you achieve your desire to ride the 2012 Iron Horse Classic and enjoy every minute of the ...
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Iron Horse have released the details on their 2009 downhill bikes, the Sunday Elite and the Sunday World Cup. The '09 bikes, available early November 2008, will be ...
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“Max out!
...in the open air."
Iron horse bikes are premiere mountain bikes manufactured by the Iron Horse Bicycles company. The iron Horse bicycles company was established in 1987 and the company was shut down in 2009. In 2009, the company Iron horse bicycles was acquired by Dorel Industries inc. Iron horse bikes was a strong market force in the mountain biking and its logo was a prancing horse on a mustard colored shield.
The iron horse bikes were a reputed name in the mountain biking fraternity with reputed riders like Toby Henderson, Kim Sonier, Dave Cullinan, Leigh Donovan, “pistol” Pete Loncarevich, Sam Hill and Penny Davidson trusting their performances on iron horse bikes.
Iron Horse bikes have won mountain biking world championships and their reputation reached its crescendo in 2003. In 2003, Iron Horse bikes were selected as the winner of the bike of the year award by the Mountain Biking magazine. 2003 also saw the Australian rider Nathan Rennie winning the overall world cup series and Sam Hill winning the Junior World Championships on their Iron horse bikes.
The iron horse bikes and the iron horse logo is now available with the Dorel industries. Let us have a look at the past records and the company objectives of Iron horse when Dorel Industries did not acquire it. The main aim of iron horse bikes had been wholesale production of mountain bikes be it on a downhill trail or a freeride trail or any other kind of mountain bike trail.
The range of iron horse categories did not only include mountain bikes, bicycle and tricycles but also biking accessories and other sporting good and biking accessories. Iron horse had over 40 different types of mountain bikes in their products range. The iron horse bikes remained number one in global biking business for long because of their innovative designs and also because of the fact that iron horse bikes had some of the best racing programs of the world.
The company iron horse followed a unique pricing strategy that kept away competitors and put the iron horse bikes at the crescendo of the high end mountain bike market. The success of this strategy was followed even in 2009, when Iron horse registered an annual sales figure of $25million.
Although iron horse bikes made $25million in 2008, yet the company had to file for bankruptcy in 2009. Dorel industries seized the opportunity and bought the iron horse bikes company at an amount of $5.2 million, adding ironhorse to their other acquisitions of GT, Schwinn, Cannondale and Mongoose. The new iron horse bikes after its acquisition by the Dorel industries is yet to be seen in the market.
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